After more than 30 years of experience in the public relations and brand-building industry, Nancy of Behrman is capable of offering enlightening and often humorous anecdotes regarding just about any subject even remotely relevant to her professional expertise.
Availability
With the increasing availability of freelancers through marketplaces like Fiverr, Ms. Behrman shared some of her professional insight regarding the role freelancers — especially graphic design freelancers — can play in executing a public relations or brand-building strategy.
Of course, Ms. Behrman, an innovative professional whose firm has transformed countless concepts and ideas into multimillion-dollar business ventures, was quick to note that there is a certain quality of unpredictability associated with many of the marketplaces in which freelancers offer their services.
Be Wary – Check Rates & Reviews
The rates quoted for specific products or services are not necessarily predictive of the quality of the final result or of the skill level of the freelancer, which is why Ms. Behrman tends to be hesitant to utilize these services with any kind of frequency if she even utilizes them at all.
Despite the risk and unpredictability associated with a marketplace like Fiverr, Ms. Behrman believes that there are situations in which one of Fiverr’s endless supply of freelancers can yield exceptional and cost-effective results. Startups and others unfamiliar with graphic design may find that a freelancer available through Fiverr is their best option given the constraints of their budget.
There are indeed many great graphic designers who accept freelance work through Fiverr, so Mr. Behrman recommends that startups find a freelancer through this platform until they can afford an in-house graphic design team of their own.
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